B/R x Hugo Boss: D’Lo Pulls Up
Versatility in sports-culture is defined by the fluidity between off-court and on-court. Modern stars want to be equally regarded for their play on-court as their style off-court. With this attitude in mind, we partnered with Hugo Boss and budding NBA All-Star D’Angelo Russell to deliver style to the court, literally. In the midst of a high gloss photoshoot, D’Lo stepped off set, told a heckler to check him the ball and proceeded to cook him, all while wearing his Hugo Boss suit.
SENIOR PRODUCER THOMAS BEECHER
PRODUCER SAM GILBERT
SR. CREATIVE STRATEGIST RICH LOPEZ
EDITOR BRIAN TYSON
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Featured on-air during ESPN segment