B/R x Samsung: How Hungry Are You?
Samsung’s objective in introducing their new Galaxy smartwatch was to show off its dynamic styling and futuristic features. Serge Ibaka’s objective in the series premiere of ‘How Hungry Are You?’ was to make his friend Kevin Durant eat snake. Enter Playmaker. In collaboration with Samsung and Serge, we ideated and executed a custom Galaxy watch segment within the season premiere of ‘How Hungry Are You’ which we co-produce with Serge. Serge seamlessly integrated the watch as a tool in his meal prep and even picked a watch face that matched his outfit.
KD ate the snake.
DIRECTOR DAVID EISENBERG
EXEC. PRODUCERS BECKLEY MASON, SHAWN RUBIN, EVAN SILVER
ASSOCIATE PRODUCER MARCUS ANDERSON
EDITOR JESSE WEKERLE
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